Business Secretary teased online for Taylor Swift puns in ticket tout video

The Business Secretary came under ridicule online when he made a Taylor Swift-style clip to deter thieves and ended up incorporating twelve song titles. 
 
Jonathan Reynolds reported that a gig should be a love story, but that ticket touts make a blank space in our finances. 
 
He said that in the autumn there would be a consultation of how to reduce it, and that there would be “new consumer protections” on ticket resales. 
 
In a video on social media, Mr Reynolds said: “Attending a gig should be a Taylor Swift’s Love Story not being conned by touts which we know is All Too Well. 
 
“So many are used to just having to Shake it Off and accept a Blank Space in our finances at the mercy of big profits for the touts. But this is Our Song. ” Madam Vice President, it is time to be Fearless. 
 
“This Government will find a solution and we will do it in Style” 
 
He added: “And our message to the touts: I knew you were trouble. Now look what you made me do. ” 
 
Taylor Swift is in the middle of a five-night residency at Wembley Stadium as part of her phenomenal Eras Tour where people like Sir Keir Starmer have been spotted. 
 
Mr Reynolds, who was caught on camera brandishing his pink ‘‘Swiftea’’ mug while sitting in his office, was trolled on social media by Ms Nandy. The Culture Secretary wrote on X: “I was going to try to stop him. I swear it. It’s all I can do now to be team mom to her. Sorry Tay. 
 
Meanwhile, the Liberal Democrats referenced Swift’s latest album by commenting: Business and Trade always is becoming the Tortured Poets Department” 
 
But the Business Secretary doubled down on his song puns, writing on X as he shared the video: He also performed ‘Who’s Afraid Of Little Old Me’. 
 
Ticket touts – a swift response 
 
The issue of ticket touting was in Labour’s election platform and the party vowed to ‘reinstate the fan in the ticketing event by providing new protections on ticket resale’. 
 
The Prime Minister said in March that access to culture could not be ‘at the mercy of ruthless ticket touts who drive up the prices’. 
 
illegal to offer for sale tickets to football matches unless for a licensed event but under UK legislation there is no outlaw against ticket reselling. 
 
Indeed, it is up to individual organisations to apply appropriate measures that would prevent ticket resales, should this be their wish.